Drawing the masses to the scenic beauty of the Grand Canyon has been a priority of Grand Canyon Airlines’ (GCA) since its inception in 1927. Between then and now visitors have seen the changing ways vacations have been advertised, from word of mouth, to brochures on a travel agent’s desk, to tour descriptions on the Internet. GCA has evolved along with the world, but still holds onto its roots. Trace GCA’s publicity history through our collection of past brochures below and see the way the word use to get out.